McCool Creative · Art with Heart

Where innovation meets artistry.

Step into the realm of McCool Creative. Let’s craft your narrative, celebrate your achievements, and propel your work to new heights.

Film, theatre, television, music, publishing and sports.

About

Business philanthropy for artists.

McCool Creative offers comprehensive services related to productions in film, theatre, television, music and publishing, including financing and capital raise projects, sales and marketing campaigns, branding, corporate structures, investment structures, proformas, licensing, legal merchandising and other entertainment, media and sports agreements.

We specialize in business philanthropy for artists who need assistance in reaching their target audience. We seek and attract artists who lack the means, whether financial, time allocation or skill set limitations. McCool Creative allows the artist to focus on their strengths. We provide the offloading of the business responsibilities of an artist to provide a sanctum of clarity. Our end game is to develop a platform of stability for the artist; mentally, financially and spiritually in order to freely create.

What we do

The business side, handled.

So the artist can focus on their strengths, and the work can find its audience.

01

Financing & capital raise

Structuring and raising capital for productions in film, theatre, television, music and publishing.

02

Sales & marketing campaigns

Campaigns that put an artist’s work in front of the audience it was made for.

03

Branding

Identity and storytelling that make a project recognisable from the first frame.

04

Corporate & investment structures

Corporate structures, investment structures and proformas built for investors.

05

Licensing & merchandising

Licensing and legal merchandising that extend the life of the work.

06

Entertainment, media & sports agreements

The agreements behind entertainment, media and sports projects.

Mission

An ideology; we have faith and hope we as a people will restore grace over greed. Our messages through film, music and the arts will assist our brethren with the resistance to the withering of the free human spirit and societal development for personal gain.

Michigan State football at Spartan Stadium

Current project · Docuseries

Game (Changers) of the Century

A four-part docuseries inspired by Tom Shanahan’s book “The Right Thing To Do”: how Michigan State coach Duffy Daugherty began the integration of Black athletes into college football in the late 1950s, and the pioneers who followed.

Format
Four parts
Era
1950s–1970s
Source
Tom Shanahan

Leadership

Leadership & creative team

Operators, financiers and creatives who carry the business so artists can create.

Matthew M. Schwartz, Founder – CEO

Matthew M. Schwartz

Founder – CEO

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Matthew M. Schwartz is an accomplished business professional with deep expertise in sales, marketing, business development, and revenue generation. His diverse career spans multiple facets of business operations, beginning with his tenure at a Fortune 500 company. There, Matthew quickly gained a thorough understanding of corporate functions, laying the foundation for his successful transition into entrepreneurship. At 27 years of age, he co-founded Wireless Source Inc. Widely recognized for his extensive network within both the business and athletic communities, Matthew adheres to the guiding principle: "Do what you say and say what you do." His ability to cultivate strong, sustainable partnerships is enhanced by his background in IT, software, communications, and relationship management.

Matthew is a proud alumnus of St. John’s University in New York City, where he earned his Bachelor of Science in Marketing. As a student-athlete on a full athletic scholarship, he excelled in lacrosse and was honored as an Academic All-American. His contributions were instrumental in leading his team to become the university’s most successful in history.

Beyond his professional accomplishments, Matthew has made a lasting impact on the Colorado business community, contributing to job creation and mentoring emerging professionals. Since 2006, he has been dedicated to coaching youth and high school lacrosse players, guiding many to achieve NCAA-level competition. Additionally, Matthew has been a passionate advocate for women’s lacrosse, playing a key role in the development of the Professional Women’s Lacrosse League (WLL), which is set to launch in 2025.

Kalena Peirce, COO, VP of Relationship Development

Kalena Peirce

COO, VP of Relationship Development

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Kalena Peirce is a dedicated advocate for education with a strong background in higher education administration. Holding a master’s degree in education, she has successfully supported universities in driving enrollment growth, increasing alumni donations, and advancing philanthropic initiatives. A long-time partner of the University of Colorado, Kalena currently serves on the advisory board, where she plays a key role in implementing collective bargaining efforts for staff across the university’s multi-campus system.

Kalena has been instrumental in securing fair pay increases for staff members whose compensation has previously fallen below appropriate pay grades. Her commitment to fostering a supportive and equitable environment extends to her work with us, where she brings a compassionate perspective to every project and addresses the unique needs of our artists. Coming from a family of established artists, Kalena has a deep appreciation for creativity and the arts, which enriches her contributions to our work.

In addition to her expertise in education, Kalena holds a State of Colorado Insurance License, a valuable asset that plays a pivotal role in securing unconventional funding sources for our clients. Through beneficiary tax incentive programs, she helps finance creative projects, ensuring that our clients can access the resources needed to bring their visions to life.

Kalena was also instrumental in securing the approval of the charter in November 2024, which grants more Denver employees access to collective bargaining rights. She works closely with Ronnie Houston, the President of The Teamsters Union, to drive these important initiatives forward, advocating for better rights and working conditions for employees.

Shawn Phillips, Executive Financial Leadership – CFO

Shawn Phillips

Executive Financial Leadership – CFO

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Shawn Phillips is a distinguished executive with over twenty years of demonstrated ability in delivering mission-critical results. He possesses outstanding communication and cross-cultural team management skills, which have proven vital in his successful leadership roles. Shawn’s entrepreneurial attitude drives optimal profitability, making him an ambitious team leader proficient in creating strategic alliances with organizational leaders and effectively aligning with and supporting key business initiatives.

Shawn’s expertise spans a comprehensive knowledge of budget administration, business development, and strategic decision-making. With more than ten years of experience in mergers and acquisitions (M&A), he has adeptly handled all aspects of capital raising activities. As a disciplined and forward-thinking manager, Shawn excels in communication and team building, ready to leverage his extensive experience and drive to pursue new professional challenges.

Shawn is committed to leading with integrity and innovation, continuously seeking opportunities to expand his impact within the financial sector. His proven track record of success and dedication to excellence makes him an invaluable asset to any organization.

Kamari Williams, Social Media and CRM Coordinator

Kamari Williams

Social Media and CRM Coordinator

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Kamari Williams is a marketing professional and graduate student at the University of West London. With a strong background in data analysis, social media and strategic marketing, Kamari is gaining valuable hands-on experience through his employment with McCool Creative LLC. Under the mentorship of McCool Creative, Kamari is honing his skills in entrepreneurship to either build his own company and become a vested executive at McCool Creative LLC. Kamari has also developed CRM databases to track and collect detailed data, enabling systematic follow-up with various investor classes. This experience has been pivotal in his ability to assist in raising capital and engage with different verticals of investors effectively.

During his tenure as Marketing Manager at one of the leading CRM firms, HubSpot, Kamari successfully helped to grow the newsletter network, increasing subscribers from 2.2M to 3.5M in his first 11 months. He worked cross-functionally to produce webinars, podcasts, and promotional assets. Previously, Kamari worked as an A&R Consultant at 300 Entertainment, advising on release scheduling and artist development. Kamari’s diverse skill set includes expertise in Microsoft Office, CRM software, copywriting, people management, and more. With a focus on strategic marketing and social media, Kamari is committed to driving impactful projects that elevate brand engagement. He lives in New York City when he is not studying abroad.

Steve Miller, Marketing & Design · stevemillerbrand.com

Steve Miller

Marketing & Design · stevemillerbrand.com

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Steve Miller is a highly experienced graphic designer with over 25 years of expertise in creating impactful visual work for companies, artists, and individuals. His design portfolio includes award-winning logos, marketing collateral, signage, ads, presentations, and packaging, with notable installations at prestigious National Parks such as the Grand Canyon’s Mather Point (AZ) and the Battle of Little Bighorn Battlefield/Indian Memorial (MT).

In addition to his design work, Steve brings a strong background in sales and marketing, specializing in strategic branding tailored for niche markets. He has worked extensively on capital raise projects within the arts, music, and film verticals, helping elevate brands and create compelling visual narratives that resonate with targeted investors and audiences. His ability to integrate design with strategic marketing efforts has made him a trusted partner for projects looking to stand out in competitive industries.

Steve holds a B.A. in Design from the University at Buffalo, School of Architecture, and is passionate about blending creativity with business objectives. When he's not creating memorable designs, you can find him gearing up for another shift on the ice.

FAQ

Questions, answered.

About our services, the docuseries and how to get involved. Anything else? Ask us directly.

What does McCool Creative do?

McCool Creative offers services for productions in film, theatre, television, music and publishing: financing and capital raise projects, sales and marketing campaigns, branding, corporate and investment structures, proformas, licensing, legal merchandising, and entertainment, media and sports agreements.

Who does McCool Creative work with?

Artists who need help reaching their target audience, especially those held back by financial means, time or skill-set limitations. We take on the business responsibilities so the artist can focus on their strengths and create freely.

What is Game (Changers) of the Century?

A four-part docuseries inspired by Tom Shanahan’s book “The Right Thing To Do”. It tells how Michigan State head football coach Duffy Daugherty began the integration of Black athletes into college football in the late 1950s through 1970 and beyond.

How can I invest in Game (Changers) of the Century?

Start by viewing the introductory investment deck and the synopsis on the project page. Then sign our mutual non-disclosure agreement to receive the investment summary and analysis, and complete the accredited investor questionnaire. Our team will follow up to review the partnership opportunities.

Who is eligible to invest?

The questionnaire asks prospective investors to confirm whether they are an accredited investor as defined in Rule 501(a) of SEC Regulation D, along with their financial and business experience.

What is the investor relations partner opportunity?

Game Changers of the Century LLC is seeking investor relations partners who connect filmmakers with qualified investors. The role includes an investor relations management position with an associated pay plan and an Executive Producer title.

How can I buy artwork from your featured artists?

Every piece is an original. Email matty@mccool-creative.com to purchase a work or arrange a viewing.

Where is McCool Creative located?

McCool Creative LLC is at 250 Columbine Street, Suite 150, Denver, CO 80206.

Get started

Let’s bring your work to its audience.

McCool Creative LLC
250 Columbine Street, Suite 150
Denver, CO 80206

Current project partners: Flying Free Films, Tenderdyn Arts, Gymnopedie Films, Steve Miller Brands, Tom Shanahan Report.

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